Santiago Blanco serves as Vice President of Flavor Sparkling Brands for The Coca-Cola Company, North America. In this role, he is responsible for managing a portfolio of more than 17 brands including Sprite, Fanta and Vault. Specific responsibilities include the design and execution of communication and brand portfolio strategies, consumer and customer promotions, retail marketing programs and community initiatives.

Santiago began his career in The Coca-Cola Company 14 years ago in his native country of Mexico. During that time he held different roles inside sales and operations, brand management and product innovation. His last role before moving to the USA was as brands director managing a wide portfolio of brands in the dynamic and challenging Mexican marketplace.

Before his current position, Santiago spent 3 years leading the Hispanic Marketing Team. His experiences in other countries and with multicultural consumers in the US have made him a solid marketer in a fast changing American marketplace.

Santiago holds an MBA from the University of Texas at Austin, together with his wife and four children lives in Atlanta. Outside of the corporate world, Santiago also serves as member of the Board of Directors of the Boys and Girls Clubs of Atlanta.